A landing page is a page that is built with the ultimate goal of collecting important information about a new lead and offer something valuable in exchange.
Nowadays, every website seems to incorporate a creative landing page in order to highlight an attractive product or service of the brand so the visitor can step into the next stage of the business funnel. As soon as a user clicks on a Uniform Resource Locator (URL), for example, many businesses add appealing and magnetic landing pages that pop up as a homecoming.
The landing pages’ most efficient value exchanges are the ones that offer free tools like PDF master guides, glossaries, tutorials, non-charge eBooks or reports, free consultancy and document revision, just to name some of them. There are other brands that prefer to offer in their landing pages things like opt-in email subscription for periodic newsletters, a discount or coupon, and even storytelling and reviews to boost the engagement and trustworthiness.
The aim of an efficient landing page is called conversion: when a random internet user becomes a crucial business partner of the brand.
The key behind the most successful (most conversion) landing pages is that they are focused on a specific product or service. When creating a new landing page or boosting a previous one, any brand is required to list their best products and services. Then, it is necessary to highlight their greatest qualities. The benefits of the product that is going to be offered in the landing page, above all, are the elements that will act as the bite to catch random visitors.
What also makes a landing page a high conversion and a valuable page is that its keywords, design, value proposition, layout, and every single element of the page is oriented to offer a unique experience to a target audience to get, in return, lead information.
For instance, to get the information the landing page must include a user-friendly form with specific slots. Also, it has to offer clear call-to-action instructions so the leads know what to do and what they will obtain in return. Besides, the business' contact information is always necessary.
WI Communications is a brand that is expert on landing page optimization and generation. To capture and constantly nurture a lead community is the first step to create a loyal community of real clients.
