The business world requires strong presence online nowadays. In contrast to years before where businesses were limited to working only with the people living within a nearby geographical area, today businesses of all sizes have the opportunity to offer their products and services to any part of the world.
The internet offers a window that can be seen from any spot. Thus, in order to maximize reach, companies have to think beyond communicating only in their own native language. The more accessible a website is, the more it can connect with audiences and the better chances to convert them. In fact, according to statistics from HubSpot, 61 percent of global Internet users research products online.
A business’ website will most likely offer the first impression so it is important to consider the impact that multilingual content can have on web traffic. Businesses need to be able to communicate with customers and partners from other countries.
Creating a multilingual website helps global brands that want to succeed in numerous ways including:
- Profitable marketing tools
Multilingual content allows brand to make contact with consumers and promote their products or services on the target markets without having to spend exorbitant amounts of money. In addition, when businesses implement a multilingual website, they gain an effective tool to achieving customer trust.
- SEO benefits
Search engine rankings get highly benefited from multilingual websites because having content in a specific language means that the site is able to start ranking in searches for that specific language, which means the business will have exposure for a whole new group of potential customers.
- Increase in revenue
Undoubtedly, communicating with the customer in their native language is one of the easiest and most effective ways to attract their attention and send the message of caring about them. By presenting content in their language, businesses can establish a direct relationship between them and the potential customer.
- Happier clients
With multilingual website, brands not only compete with local businesses and large international companies on the same level, they also keep the customer base satisfied through tailored messages. 90% of internet users in the European Union stated that they preferred websites that are in their native language. The figure is almost the same in every corner of the world.
Breaking into new markets needs a solid base of communicating the right message and attracting audiences. Therefore, it is crucial to start rolling out multiple language versions of a site.
About WI Communications
At WI Communications we offer clients a wide range of services across multitude of service solutions and diverse industries. Regardless of the project size, scope or complexity, WI Communications caters to all client needs.
To learn more about WI Communication, visit www.wi-client.net or contact us at:
+356 3550 5458
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