Most people think that having an organic lifestyle only involves developing the habit of eating additive-free meat, drinking almond milk and consuming other products with "Denominazione di Origine Controllata" (DOC) trademark, which protects the quality and origin of an eatable good. Furthermore, organic consumers are seen as the people who avoid Genetically Modified Organisms (GMOs) like soybean cotton and corn acreage at all cost.
But being organic, at least for many CEOs or marketing specialists, has a wider meaning.
"Organic marketing" pillars offer —to both start-ups and experts— useful guides for not spending one cent in order to achieve their objectives, especially the goals that are related to acquiring new leads and driving them through the customer journey in an inbound way.
Hence, the term organic, regardless of the connotation, involves the purging of an organism from any detrimental elements that can jeopardize the quality or status of the host. From preservatives on food to black hat/spammy/low-quality marketing strategies.
Organic marketing
An organic marketing strategy's purposes include the achievement of a better ranking on the search engine page results (SERPs) without depending on Pay Per Click (PPC) or Pay Per Mille/Thousand (PPM), and other advertising strategies.
The online ad methods are effective but only when the content that is being promoted is valuable and helpful for the target audiences.
In fact, by using white hat SEO techniques, like ethically selecting trending keywords (that will be used on different meta tags like title tag, meta description, meta tags, and alt tags), gaining trustworthiness thanks to inbound links and other link building strategies, and by creating high-quality content, the search engines bots will index more easily the website pages and the random potential buyers won't resist and they'll convert.
The stats speak for themselves: "72% of online marketers describe content marketing as their most effective SEO tactic", according to junto.digital.
The rational and constant use of the mentioned techniques is what will truly set the difference. Nonetheless, marketing specialists need to be careful. It is important to avoid the keyword stuffing when optimizing the HTML codes, just as to focus on earned links instead of spammy links nor abusive link exchange in order to keep a healthy link profile.
A final analogy: an organic approach on the food industry assures that the final consumer or group of people (target audiences for a marketer) receive the freshest products/services from the best raw resources, following specific quality standards that protect rich, nutritious merchandise. Besides, those products have quality reviews and certifications (authoritative inbound links in a marketing strategy) that confirm their quality. Plus, the product has visually appealing aesthetics and other external elements that can interest new buyers (keyword optimization).
As it was perceived, the organic qualities perfectly apply for the marketing too, with the difference that the final product is evergreen content and not a crop.
