Every blog is written with the intention to reach as many people as possible but the truth is the internet is full of millions of posts and more are added every day. Therefore, some will have a short time appearing on the first pages and will later be replaced by new content. It is sad, however, to think of awesome posts whose topics remain relevant, especially having in mind the time and efforts you took to finish them.
Fortunately, you can always resurrect traffic to old blogs with the right SEO strategy. Your content marketing should still get search results and search engine optimization from olds posts. Indeed, experts agree that old posts are more valuable because the value is not in the visitors you get right away, but in the ones that you get over the next few years from search results.
One strategy often used to generate traffic in old posts is using internal links in newer posts, just make sure to link the posts with terms you want to rank for and have a strong call of action. By doing so, you pass some authority to older posts and revive them, while helping them rank with keywords you choose.
Also, you can add related posts at the bottom of each blog or in the middle. Including posts related to the topic is one of the most used and most effective strategies. Readers click on something that interests them and by adding related posts, you offer them more while getting more exposure for old content.
Another thing to do is to share the old posts on social media or even picking some for social media ads. While search engine traffic is not exactly in your control, email and social accounts are. Social media and email marketing offer opportunities to increase traffic to olds posts, or you can pick top blogs to pay for ads and gain even more visibility.
There are many ways you can increase traffic through emailing. The first one is by including links in auto responders, the second is to link content during sales campaigns or you can regularly send newsletters with links to the blogs.
Finally, you can also update content on old blogs and republish them (but don’t forget to update dates) or you can expand shorter posts with more information. Let’s say, for example, that you created a good blog about differences about editing and proofreading and you used editing and proofreading as keywords but the post didn’t rank that well. You know the blog was complete and even offer guidelines and tips; you can update it and post it again with other keywords to have more exposure, that’s an example of the first tactic.
In the case of the second tactic, you can present further information on a topic you previously discussed. For example, if you wrote about the benefits of using apps to check grammar and ended up with 500 words, you can take that blog and add more relevant content like mentioning specific apps or even your own experience with each one. This way, you’ll have more keywords addressed and more chances for exposure.
These are some of the most popular strategies used to revive traffic in old posts. Just remember every blog is valuable and it is up to you to increase their life span. With these strategies, you are more than ready to bring old posts to life again.
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