Given the impact of the digital world, client-side optimization has been getting a lot of attention. There are millions of websites accessed every day and poorly optimized sites have a high cost to pay since an unsatisfied end-user means lost business.
HTML optimization comprises a set of different things including reducing document size through getting rid of redundant structures, employing minimization techniques and removing some markup smells. Want to know how to improve your site? Here are some tips for you:
- Clean up the HTML document
Hypertext markup language is the backbone for almost every website. When dealing with HTML, writing in a concise and effective way is crucial. Web crawlers read HTML easily, and if you write properly you will optimize your website’s presence.
- Compress images
Compressing the images in a website helps the portal load faster and reduce the amount of space used to store that size. Your viewers and users will value not having to wait much. The key is to compress an image decreasing the size in bytes for the file while avoiding a significant decrease in the quality of the image.
- Minify CSS, JS and HTML
The different techniques of minification serve to eliminate unnecessary characters within a file. When coding in an editor, it’s usual to use indentations and notes and even though they keep the code readable and clean, they add extra bytes to a document. You can trim the bytes in CSS, HTML or JS files with a minification tool.
- Use proper image formats
Website optimization needs a proper image format for all images. There are three common formats: PNG, JPEG and GIF, and each has their own benefits and usage. While some are ideal for screenshots and text, others are great for lien art, other for general web graphics, etc. Ensuring the use of the right format for your purpose will lead to clear and undistorted images, while slowing down the speed of a loading website.
- Enable prefetching
Prefetching can improve the experience of your visitors since it fetches necessary resources and related data before they are needed. Prefetching means the CSS, images, URL and JavaScript are gathered for each link before users even leave the current website. Prefetching is easy to enable and it can be done just by adding the rel="prefetch", rel="dns-prefetch", or rel="prerender" tag to link attributes on the HTML site. You can use three types of prefetching:
- Link prefetching
- DNS Prefetching
Prerendering
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