Over 85% of internet users watch videos online every day and the average user spends 88% more time on a website with this kind of media. If it were not enough, the amount of time people spend watching videos and engaging with them is only going to increase in the following years.
There are numerous advantages of video marketing and using them to announce your products online. Videos are great at getting attention - they can generate emotions and increase the perceived value of products. It is a proven fact that the combination of visuals and sound evoke emotion much more effectively than text alone. Besides, viewers connect to live or animated scenes in a way that no other form of content can compare. Video increases email click-through rates by 200 or 300%.
In addition, search engines just happen to love videos and that will ensure you a huge SEO advantage. When customers are looking for information on your products, search engines aim to connect them to the best source of information. Using videos is a great strategy because it helps with penetration and growth.
Product videos constitute a branding advantage when developed properly, so make sure you add some brand personality. It is important that you keep your video both informative and entertaining, so don’t be shy and use a little creativity since it will be an excellent tool to convert audiences.
You can start slow, for instance by answering a question you have heard a lot. Your material should be clear, simple and straight to the point. Create high-quality videos and you will be able to attract new customers.
According to Animoto, a leading online tool to create animated videos, they are four times more likely to be watched than read about in the text. Similarly, Forbes stated that 59% of executives say they prefer video to text.
Using videos on companies’ websites have proven to increase conversions and AOV. Consumers are 64 to 85% more likely to buy a product after viewing commercial footage and 88% of surveyed business owners and eCommerce managers agree that this mechanism has helped increase conversions.
If you want to present your product along with all its advantages and benefits, there is no better option than a professional video. Visual learners constitute most of the world population (65%) and only 30% is auditory learners. This is one more proof that the type of content to get the majority of learning styles is video.
Video marketing has proven to be effective in multiple scenarios. Whether you are planning to introduce a new product to the market or re-launching one, this strategy will help your audience understand your message, follow along and finally convert and opt for your products.
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