WI Communications - IT, Marketing & Media Solutions

  • Sign up
  • Homecheck more
    • Quick Service Overview

      • Internet Marketing
      • Instagram
      • Software Development
      • SEO
      • Server Administration
    • Tags Cloud

      • mobile
      • social
      • battery
      • android
      • samsung
      • desktop
      • facebook
      • windows
      • ios
      • twitter
    •  
       
       
       
  • Blogkeep up!
  • Choose Your Websitepick what you like
    • Package Deals
    • Why a Multilingual Package
    • Subscription vs. Buying
    • What You Get After Subscription?
    • Terms
    • Templates At Glance
  • Our Servicescheck us out
    • Server, Hosting, Webdesign

      • Web Hosting
      • Website Design, Development, Landing Pages
      • Online Shop
      • Software Development
      • Server Administration
      • Maintenance Solutions
    • Marketing, Consulting, Web 2.0

      • Internet Marketing
      • SEO Services
      • Web 2.0
      • Google Adwords Consulting
      • Instagram
      • Newsletter Mail-Outs
      • Graphic Design
      • Copywriting
      • Audio & Media
    • Client Area

      • Login Form
      • Registration Form

      Package Deals!

      • Website Packages
      • Instgram Packages
    • Find What You Are Looking For!

      • Search
      • Smart Search
    • Talk To Us

      • Direct Contact
  • WI At A Glimpseget inspired
    • A New Way Of Thinking

      • WI Logo
      • WI´s Service as Modern Slider
      • WI´s Service as Slider
      • WI´s Service as Slideshow
      • WI´s Service as Slideshow With Thumbnails
      • WI´s Service as Tabber
      • WI´s Service as Skitter Slideshow
      • WI´s Service as Nivo Slider
  • Our Quality Secretpssst
    • Quality Assurance
    • Advanced Technology
  • Careerpssst
    • Open Job Posts
  • SHOPonline
    • Web Design
    • Graphic Design
    • Video & Audio Design
    • Copywriting
    • Social Media Management (Instagram Packages)
  • PRESS RELEASESPRs
  • Home
    check more
  • Blog
    keep up!
  • Choose Your Website
    pick what you like
    • Package Deals
    • Why a Multilingual Package
    • Subscription vs. Buying
    • What You Get After Subscription?
    • Terms
    • Templates At Glance
  • Our Services
    check us out
  • WI At A Glimpse
    get inspired
  • Our Quality Secret
    pssst
    • Quality Assurance
    • Advanced Technology
  • Career
    pssst
    • Open Job Posts
  • SHOP
    online
    • Web Design
    • Graphic Design
    • Video & Audio Design
    • Copywriting
    • Social Media Management (Instagram Packages)
  • PRESS RELEASES
    PRs
  • You are here:  
  • Home
  • New Technology
  • Software Development
  • Tips for a killer digital campaign

Tips for a killer digital campaign

Videos are increasingly becoming popular across the digital world. In a recent survey by Diode digital on choosing the most preferable type of content,  70% of the respondents voted video over text. Besides, according to Cisco, video content will account more of 80% of the global traffic by 2020.

Since videos have the highest organic reach among all types of content and they have constituted themselves as a powerful tool for businesses to promote their ware in an engaging way, here are some tips for a killer digital campaign with video marketing.

  1. Focus on the Mission of the product and make your video attractive

Instead of being overly focused on the product and all its benefits, channel the message of the video into the mission of the product. If you want your video marketing campaign to succeed, you should create inspiring and exciting videos. One of the most powerful ways to implement effective video marketing is to educate viewers. Videos that offer advice, information, tips or other content designed to inform often are more effective than a mere promotional video.

  1. Use great social video creating apps

If you want your videos to stand out, make sure your material is different, genuine and attractive for your audience. You should choose which app or software to use in the process of video creation and get an outcome that is consistent with your brand identity and your persona’s interest.

Video marketers should consider using micro-video apps, which shorten videos to less than 10 seconds, which makes them ideal for sharing platforms like Twitter, Instagram. According to Forbes, short content is more successful than long forms of content so make sure your video is concise and aesthetically attractive.

  1. State clearly what the video is about and uses SEO

Providing enough information helps people decide whether they want to watch it or not. People often skim the titles before watching a video. If you choose a nice title and give some clues about the video, people are most likely to feel interested to watch it.

In addition, the keywords you introduce will help your video stand out with SEO, so make sure you choose carefully according to relevance in your industry, your business, and your clients’ lives.

  1. Use social proof

Social proof is ideal to increase conversions and to build trust and credibility between your audience and your brand. You can show likes, views, votes, comments and such to showcase the way people feel about your brand.

If you offer products or services, you can provide video testimonials or case studies from experts or your customers. This way, you are sharing informative and valuable content that increases credibility.

  1. Choose your channels and optimize your content for mobile

To engage even further, you need to find the right distribution channels and deliver your content to the perfect audience. You can use your video on your website, upload it to YouTube, Facebook, Instagram, Twitter and as many as you want.

Videos are making a kill in social media advertising. Different surveys found that viewership of videos is greater on mobile than on desktop devices. Indeed, 88% of short videos are watched on mobile. Make sure that your video is mobile cover friendly.

By following this, you cover different channels and increase your reach.

You may be interested in:
HOW TO MATCH CONTENT TO TARGET AUDIENCE

HOW TO MATCH CONTENT TO TARGET AUDIENCE

Content is one great asset for brands in the digital world but not every customer and target audience responds well to the same content. The most important thing to successfully connect with audiences…

Additional Information

 Social Media
Strategy
 New
Technology
 Mobile
Apps
 Effective
Marketing

Learn More

  • New Technology
    • Internet Marketing
    • Instagram
    • Software Development
    • SEO
    • Server Administration
  • Articles with Mediatools

Popular Articles

  • WI HELPS COMPANIES MAKE THE MOST OUT OF GOOGLE ADWORDS
  • IT Consulting
  • Online Shop
  • Software Development
  • Internet Marketing

Tags Cloud

  • mobile
  • social
  • battery
  • android
  • samsung
  • desktop
  • facebook
  • windows
  • ios
  • twitter

WI Communications Limited

HQ

No 29, St. Mary Street
Birkirkara, MKR4684
Malta

Mail: info@wi-client.net
Phone: 
+356 3550 5458

Contact us

send message

Follow us

           

WI Communications Limited © All Rights Reserved.

IT, Marketing and Web 2.0 Solutions by WI Communications Limited.